Nigerian celebrities should stop forcing inorganic content on their fans on Instagram.
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Yes while Nigerian celebrities have used Instagram to connect with their fans and a means of disseminating news about them. However a lot of Nigerian celebrities are not maximizing the potential of the app.
It’s not hard to see a Nigerian celeb re-post photos of himself or herself when it’s her birthday. This narcissistic act clogs up the timeline of their followers. This defeats the essence of a celebrity using Instagram to help build intimacy.
Also Nigerian celebrities most especially artistes are fond of reposting the artwork of their single or cover whenever someone else shares it on Instagram. A lot of people complain why celebrities do this.
In other parts of the world celebrities hardly repost. They understand that Instagram is meant to create an intimate and organic feel. The reposting thing defeats this and makes their Instagram pages look like a cheap advertising board.
Let’s not forget that celebrities are also fond of ‘creating’ viral content for their latest song or new body of work. This sucks. Instagram should be for more than forcing inorganic content down our throats.
Celebrity business is big business and we have to address it like that. Celebrity-hood is all about perception and that perception is determined by visuals. How people see you will determine if you are treated like a star or passerby.
Most celebrities abroad have a photographer who follows them around and takes photos of them just for their Instagram pages. These celebrities understand that perception is the name of the business. It is not a coincidence that when Wizkid started getting international fame he employed a photographer just for Instagram. South African rapper AKA also has the same. Ice Prince is also another music act who doesn’t play around with his visuals.
You don’t need boring contests or over a hundred reposts to connect with fans on Instagram. What you need basically are good pictures of yourself in your natural element and photos of you attending events or working. This type of content will engage fans faster than any fake viral promo.
This is how Nigerian celebrities can use Instagram better, by just documenting what they have been up to. With this core content, people will connect with them more and brands will want to take advantage of their numbers on Instagram.
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