Hip Hop mogul signs $78m deal with underwear company

50 Cent marks his first endorsement by aligning his brand to a male underwear company.

Rap star and Hip Hop entrepreneur 50 Cent has inked a deal with a male underwear company FRIGO Revolution Wear.

The G-Unit chief will promote the company's line of briefs that go for $100. 50 Cent announced the deal on Monday, December 15, 2014 via his Instagram account. He later went on the late night show 'Late Night With Seth Meyers', to talk about the briefs.

Curtis Jackson (50 Cent) admitted that the briefs were rather pricey but stated that women spend way much money on lingerie. "Women spend so much money on lingerie; it's the right project for men" he said.

FRIGO Revolution Wear has partnered with sportsmen Derek Jeter and Carmelo Anthony in the past. This is 50 Cent's first venture into the endorsement business.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Udoka Oyeka’s ‘The Razz Guy’ headed to Netflix

Udoka Oyeka’s ‘The Razz Guy’ headed to Netflix

A Rihanna documentary detailing private life in the works at Amazon

A Rihanna documentary detailing private life in the works at Amazon

Throwback: Remembering Tunde Kelani's Maami

Throwback: Remembering Tunde Kelani's Maami

Goodfellas star Ray Liotta dies at 67

Goodfellas star Ray Liotta dies at 67

Accelerate TV set to debut new sitcom ‘Just Friends’

Accelerate TV set to debut new sitcom ‘Just Friends’

Watch Nigerian musician Falz score a goal at Old Trafford

Watch Nigerian musician Falz score a goal at Old Trafford

My Album will make history - CKay makes bold claim about forthcoming album

"My Album will make history" - CKay makes bold claim about forthcoming album

Pulse List: 12 Nigerian heartbreak songs to help you through 'breakfast'

Pulse List: 12 Nigerian heartbreak songs to help you through 'breakfast'

Check out photos from Ini Dima Okojie's bridal shower

Check out photos from Ini Dima Okojie's bridal shower