Veteran R&B singer, 2Face, was announced as the brand ambassador for alcoholic drink, Campari, during the Nigeria Entertainment Conference held in Lagos on April 20, 2016.

The Head of Marketing for Brian Munro - Abayomi Ajao, has revealed why the company chose to make 2Face its brand ambassador.

READ: Singer lands multi-million Naira endorsement deal

He said, “The brand has been with us for the past 50 years. Before now, we have relied on oversees ambassadors.”

“So, we begin to look at it that why can’t Africa have it’s own Campari ambassador? Why can’t the ambassador come from Nigeria?”

“So this evening, we are pleased to announce to you that from this year 2016, 2baba is a Campari ambassador for Nigeria.”

Abayomi also stated that 2Face’s personality is reflection of what Campari represents. He described the singer as hardworking and an exemplary image of the brand.

“We believe that there’s a lot of things that 2baba has that resonate with Campari. 2baba is a hardworking guy.”

“Campari is for the man that has worked very hard and wants to celebrate success.”

2Face’s endorsement deal coincided with that of his wife, Annie Idibia, who also joined Ini Edo, to become a brand ambassador of a slim tea company.

See more about the pair below.