First “halal” sex shop set to be opened in Mecca

Abdelaziz Aouragh who founded online Arabic sex shop El Asira, hopes the store will challenge the stereotype of women in Islam

Abdelaziz Aouragh hopes to sell Islamic-approved love aids at the store. Pictured is a Muslim woman browsing lingerie in Damascus, Syria in 2005

Reports suggests that a Muslim businessman says he hope to open the first “halal” sex shop in the holy city of Mecca, Saudi Arabia.

According to Huffington Post, in comments reported by Arabic news channel Alyaoum24, entrepreneur Abdelaziz Aouragh explained the store will not stock sex toys or pornographic DVDs but those which “increase feelings of sensuality and to improve the atmosphere between the couple.”

Aouragh, who founded online Arabic sex shop El Asira, hopes the store will challenge the stereotype of women in Islam.

He said: “It is not true that Muslim women are seen only in the kitchen and seen only wearing the veil. We should also highlight love.”

The Moroccan-Dutch store owner claims the shop will be fully Sharia compliant and that his plans have been approved by a Saudi Arabian cleric, HuffPost says.

The El Asira site bills itself as “a unique Arabic collection for a sensual love life” and includes products such as scented candles, creams and oils.

It defines Sharia compliance as products which are “halal.”

It adds: “In our case, this has nothing to do with food. It has to do with the fact that our products are permissible by Islamic law and the Islamic religion. Therefore all our products are maintaining the integrity, pure humanity and ethics inherent with the Sharia.”

The Gulf Kingdom of Saudi Arabia is governed by Sharia Law and is deeply conservative in its treatment of women.

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