These are exciting times for Chocolate City. The label has grown, an album is out, everyone is working with renewed enthusiasm, and M.I Abaga is CEO. Ice Prince is Vice President.
M.I Abaga, Ice Prince have their work cut out as new label excecs
Active running of the label will be done by M.I, who over the past years has shown immense aptitude as the Vice President. Ice Prince will lead the supporting cast, and together they intend to increase the financial success of Chocolate City.
Yes that is right. That swagged up Hip-hop maestro is Nigeria’s most colourful Vice President.
Audu Maikori who founded the record label in 2005, and grew it into becoming one of Africa’s biggest urban record labels, has stepped down from active CEO duties, deciding to move up the ladder to an advisory position as the President, Chocolate City Group.
They have their work cut out for them. Chocolate City is in a bit of a renaissance after appearing to have plateaued with the exit of Jesse Jagz and the acrimonious departure of Brymo. Up until April 2015, even though Ice Prince found a way to release ‘Fire Of Zamani’ album, and M.I finally came good on his third LP, ‘Chairman’, the label still retained a public perception of stagnation.
But with the merger of Loopy Music, return of Jesse Jagz, and the release of ‘The Industructible Choc Boi Nation’ album, things seemed to have picked up. There’s just something exciting about the new kids, Koker, Milli, and the works of L37, Reinhard and Moti Cakes.
M.I Abaga will have his work cut out for him. Having been the CEO of the defunct Loopy Music, that experience will serve him well in his new position. But this a greater task and he will have to bring his A-game to the table.
First, the careers of 13 music entities are in his hands. Creative guidance, financial commitments, and most importantly, musical progresses are all in his lap. Then there’s the case of him also needing to manage his career, keeping it on track too.
He has to work wonders in ‘blowing’ Dice Ailes, Kahli Abdu and VHS Safari, releasing Pryse and Loose Kaynon’s personal projects, and also improving on Koker’s present goodwill.
He has his work cut out.
For Ice Prince, his responsibilities are in the shadows. Being a number 2 to M.I Abaga on executive duties will afford him wiggle room to not be held accountable. Vice Presidents are not in the limelight of responsibility, and even though he has a good heart, and the utmost respect from the group, the jury is still out on if he will be a good fit.
The next phase of Chocolate City’s growth lies in the hands of M.I Abaga, and by extension, Ice Prince. Their work is cut out for them. Long may they live.
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