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4 Potent triggers to convince people to say yes

January 15th 2022, 2:43:55 pm

When you're marketing your products, getting potential customers on board and willing is the goal of every marketing message – something psychologists call compliance.

There are potent triggers that can convince people to buy what you're selling, and knowing them is crucial for a successful marketing campaign. In this post, we'll look at some of the most persuasive factors out there and see how you can take advantage of them. So keep reading to know more about getting people to say yes!

  1. Authority
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Authority is something people look for in virtually all aspects of life. We live in an epoch when people have become so specialized they'll listen to anyone with an answer. Whether you're self-taught or just haven't found your niche yet - it seems like everyone is looking for the right person who can show them how to work around things!

Use this to your advantage by providing signs of expertise. When you're marketing your product, make sure to include any awards or certifications you may have. If you don't have any awards yet, consider getting some! There are superabundance online resources that can help you do this.

Another thing you can do is back up your claims with research. When presenting information on your product, always be sure to cite your sources. Not only will this make you look and sound credible, but it can also help to persuade skeptics.

2.Social proof

One of the most potent triggers for compliance is social proof – or the tendency to do what others are doing. This is why branding and marketing are vital – people want to feel like they're part of something bigger than themselves and that they're making the correct decision.

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There are a few ways to use social proof in your marketing messages. The most obvious is testimonials. When you have customers talking about how great your product is, it can be very persuasive to potential buyers.

Another way to use social proof is by showcasing the number of people who have bought your product or service. You can do this by showing statistics, such as the percentage of customers who buy and how much they spend on average per month.


Another powerful trigger is similarity - our natural tendency to fit in with others. We are social beings, which means we want to be around others similar to us.

This is why you need to present yourself as an authority on your product and show how it fits into the lives of potential buyers. When talking about your product or service, always make sure that there are ways in which people can relate to what you're saying.

For example, if you're selling a product that helps people save money, talk about how much people can save on average. Or, if you're selling a service that helps with organization, talk about how disorganized people are and how your service can help.


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The principle of scarcity is a tried and tested marketing trigger in many businesses with remarkable outcomes. It's the idea that things are more desirable when they're in short supply. This is why so many products have limited editions or are only available for a certain amount of time.

When you're marketing your product, be sure to talk about how it's in short supply. You can do this by showing pictures of people waiting in line to buy your product or by talking about how many people are trying to get their hands on it.

Another thing you can do is create a sense of urgency. You can do this by saying that the offer is only available for a certain amount of time or a limited number of products available.


Knowing these triggers will help you create more persuasive marketing messages. Use them to your advantage, and you'll be able to convince more people to say yes to your products and services! Be sure to experiment with different ones to see what works best for you!

Remember that these are just a few of the many triggers used in marketing. Thank you for reading!


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James Olaitan

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