Adobe confirmed on Thursday that it will acquire Marketo for $4.75 billion.
ADVERTISEMENT
What you need to know in advertising today
Everything that you need to know in advertising today.
Marketo is a privately held marketing automation company. Private equity firm Vista Equity Partners bought the company for $1.8 billion in 2016.
To read more about the acquisition, click here.
In related news:
ADVERTISEMENT
Insiders are 'shocked' that Adobe is paying nearly $5 billion for Marketo, a deal that Salesforce and SAP also looked over. "Almost spit out my coffee," said one source familiar with Marketo's financials.
'We're going to see continued consolidation': Adobe’s $4.75 billion acquisition of Marketo could spur a takeover spree at Salesforce and Oracle. Marketing clouds are aggressively chasing the same tools and expertise to win over brands.
In other news:
Instagram's new TV service recommended videos of potential child abuse. While monitoring IGTV, Business Insider found its algorithm recommended disturbing and potentially illegal videos.
Amazon is taking on TiVo with a new Fire TV DVR that can record live broadcasts. The device will start at $229.99 and will be available by the holidays.
ADVERTISEMENT
Kanye West and Adidas just made a major play to one-up Supreme. On Monday, Adidas and Kanye West ran front page ads on nine newspapers across the country to promote the launch of Adidas Yeezy Boost 350 V2 Triple White.
Subway is running a new commercial that tries to slam McDonald's — but it's only making customers confused and angry. The restaurant chain has even started apologizing on Twitter to customers who say they hate the ads.
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
ADVERTISEMENT