Mark Zuckerberg didn't really screw up. This time, at least.
ADVERTISEMENT
What you need to know in advertising today
Everything that you need to know about advertising today, from Mark Zuckerberg's testimony to a report that The Chicago Tribune is pushing to unionize.
On Tuesday, the Facebook CEO testified in front of a rare US Senate joint committee hearing. The subject: Facebook's mounting scandals, including the misappropriation of up to 87 million users' profile data by Cambridge Analytica and Russia's use of the platform to spread propaganda and misinformation.
The stakes were high, and a major misstep had the potential to be played ad nauseam across cable news and define Zuckerberg's — and Facebook's — public image for years. The 33-year-old CEO is not a natural public speaker, and he stuck closely to talking points with a somewhat robotic delivery at times.
To read more about Zuckerberg's testimony, click here.You can watch his second day of testimony and and follow along with any news from Wednesday's hearing right here.
ADVERTISEMENT
In other news:
How Facebook makes money from your data, in Mark Zuckerberg's words. Indeed, the company makes it money through advertising, but not by providing data to advertisers, but instead doing the work for them.
ADVERTISEMENT
ICYMI: The internet is such a mess that brands are hiring executives to make sure their ads don't end up next to objectionable content. Increasingly, rather than relying on media partners or third parties to keep their brands safe, marketing companies are appointing executives and/or full teams dedicated to solving these challenges.
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
ADVERTISEMENT