What you need to know in advertising today

pulse

April 10, 2018 4:32 PM

Everything that you need to know in advertising today.

Big advertisers continue to find their ads running in unsavory places on the internet. So they're putting on a show of force.

Increasingly, rather than relying on media partners or third parties to keep their brands safe, marketing companies are appointing executives and/or full teams dedicated to solving these challenges.

GroupM established a dedicated global brand safety practice back in 2016. Others including Bank of America and IPG Mediabrands' UM have recently followed suit.

To read more about how marketers are taking things into their own hands, click here.

In other news:

Mark Zuckerberg will spend the next two days explaining to US politicians how Facebook mishandled user data, and the company has released his prepared remarks ahead of his Wednesday congressional testimony

Facebook is in the process of telling 87 million users that their data was accessed illegitimately by political research firm Cambridge Analytica

Twitter insiders say Jack Dorsey is involved with blocking accounts — and that it's a free speech minefield.Twitter recently purged extremist right-wing accounts from its platform, such as former EDL leader Tommy Robinson.

Speaking of Twitter, bots are responsible for two-thirds of popular links shared on Twitter, according to research from Pew

Backpage.com executives have been charged with a 93-count federal indictment that alleges conspiracy to facilitate prostitution and money laundering. Seven executives of the popular classified advertising website Backpage.com, including its co-founders.

P&G'

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