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Airtel partners Ericsson to launch first VOD service in Nigeria

The product is expected to avail subscribers with over 3000 local and international television stations.

Airtel Nigeria and Ericsson Officials during APP launch in Lagos

Airtel Nigeria, in partnership with the Swedish IT service provider Ericsson, launched its first Video-On-Demand (VOD) service in Nigeria.

The new product is named “Nuvu”, which is a subscription-based VOD service.

According to the information about the launch, Nuvu would provide subscribers access to more than 3,000 local and international TV and film titles, empowering Airtel customers to download content directly to their smartphones or tablets at no additional data cost during off-peak network times.

Also, subscribers will be able to access the content off-line for up to 30 days after downloading.

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Commenting on the product launch, Mr Ahmad Mokhles, the Chief Commercial Officer of Airtel Nigeria noted that “Nuvu is a glowing testimony and clear demonstration of Airtel’s commitment to revolutionising Nigeria’s mobile Internet space with innovative offerings that will enrich the lives of consumers and also empower them to succeed in their respective endeavours.

“Airtel is excited to collaborate with Ericsson to pioneer the new Nuvu innovation, a first of its kind in Nigeria. Airtel will continue to leverage on world class partnership to create relevant and bespoke offerings that will reward telecoms consumers in Nigeria,” noted Mokhles.

President and Managing Director of Ericsson Nigeria, Mr Rutger Reman said: “according to a recent Ericsson Consumer-Lab Report, only 30 percent of Nigerians are satisfied with streaming over the internet.

“Nuvu - a download service that attracts no additional data charge during off-peak downloads – is very apt for this market.

“The built-in ability to distribute content to consumers during off-peak periods minimises data costs for both the operator and consumer, addressing the cost challenge that has so far been an obstacle for video-on-demand uptake in Africa,” he said.

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The launch of Nuvu would change the structure of the Nigerian VOD market, which is relatively dominated by Netflix and iROKOtv.

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