This startup turns your complaining tweets into big opportunities for companies to shower you with gifts

pulse

February 22, 2017 5:02 PM

SocialRank is finding your angry tweets and showing them to brands that solve them.

null

Next time you tweet about being cold in the office, it's not a stretch that a sweater will be hand-delivered to you shortly thereafter.

Social analytics company SocialRank has spent the last few years helping brands and celebrities alike find their most valuable Twitter followers, whether it's ranked by number of followers or by people who engaged the most in their tweets.

It's helpful information if you're looking to find people who are already following you on Twitter, but companies want to know more than just who are their existing fans — they want to know people who might be fans of theirs in the future.

That's why the company is company is expanding into a new service, called "SocialRank Realtime."

SocialRank cofounder Alex Taub explains it like this: Imagine you're in an airport and stuck after flight delays. Lots of people might tweet angrily at airlines to make it right, but there's opportunities for more than just the airlines tagged in the tweets. A coffee company or souvenir store could offer furious customers a coupon to visit their store in the airport to pass time in the delay.

pulse