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This $1000 countertop smart oven uses 'pure light' to cook food even faster than a regular oven can preheat

While not necessarily a replacement for the traditional oven, Brava is introducing kitchen tech that's meant to be smarter, more efficient, and easier to use that the appliances you already have.

  • Brava is a soon-to-be-released $1000 smart oven that cooks with "pure light," uses less energy than your traditional oven, and can even cook some foods faster than it takes a regular oven to preheat.
  • It's capable of cooking different foods at different temperatures — all at the same time — by directing different levels of light at each food item.
  • You can opt in to purchase a-la-carte meal kits from Brava, or you can use your own food from the grocery.
  • Brava's app contains a continuously-updated list of recipes. You simply select one, arrange the food as shown, and the oven will do the rest.

It's easy to get in the habit of not cooking at home, either because you're feeling lazy, or because you're hungry and don't want to wait for a meal to cook.

Brava provided a pre-release demo of the device to Business Insider, where the team prepared a vegetarian meal. In 10 minutes, Brava fully cooked a tray of chopped butternut squash and mushrooms, which were added to an arugula salad with seeds and goat cheese. A side of Brava-roasted strawberries and Brava-made granola in Greek yogurt was served as well. Setting the device up to cook was simple, and it started cooking immediately after prompted. The vegetables came out cooked evenly and thoroughly, and tasted just like they had been roasted in an oven.

Brava will be on sale and shipping in the coming weeks, but at $995. After release, Brava will be priced at $1,295.

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The backbone to Brava is its "pure light" heating method. In what Brava calls "direct energy transfer," the light bulbs inside the device send heat directly at the food, instead of heating up the air around the food like a convection oven. Brava says the device is capable of searing proteins, applying different heat levels to three sections of the tray, baking, toasting, reheating, and keeping food warm.

Energy efficiency is a common concern these days, and Brava hopes to alleviate some of those worries as well. It says the device uses less energy to cook an entire meal than a convection oven uses to preheat. Since there's no preheating process involved either, Brava claims cooking times can be sometimes cut in half, or even more, when compared to oven cooking.

An interior camera allows the owner to watch the food being cooked from the touch display, or via Brava's mobile app. This camera serves a different purpose though — it's used to teach Brava what properly cooked food looks like, so it can use machine learning to improve.

If you're not sure what to make, or you're getting into cooking for yourself for the first time, Brava is designed to assist you in the decision-making process. A team of nine professional chefs are employed by Brava with the task of creating and distributing new recipes to Brava devices on a regular basis. There will also be a community aspect as well, and Brava owners can make and share their personal recipes with others.

It's natural to be wary of kitchen tech, as a few notorious examples have locked users in to proprietary meal kits or other similarly annoying features. However, Brava owners are free to use whichever ingredients they want, and they aren't locked in to the existing recipes on the Brava device. However, Brava will offer a meal service that allows owners to purchase a-la-carte items that are compatible with official recipes.

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