The record was held by Carter Wilkerson, a US teen who in 2017 asked Wendys how many retweets he would need to be awarded a year's supply of free chicken nuggets.
At the time of writing, Maezawa's tweet has racked up more than 4.5 million retweets, outstripping Wilkerson by more than a million. The post itself is a celebration of Maezawa's clothing company, Zozotown, making 10 billion yen ($92 million) in sales over Christmas and New Year.
However, Maezawa is operating with two major advantages. Firstly, he is already a public figure with over five million followers, whereas TechCrunch reports that Wilkerson only had 138 followers when his nugget appeal went viral.
Secondly and perhaps most tellingly Maezawa offered a financial incentive for people to retweet. He has promised to share 100 million yen ($923,000) between 100 randomly selected people who retweeted him.
Business Insider has contacted Twitter to ask about its policy regarding gambling on the platform.
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