This is how Snapchat keeps employees from leaking new features before product launches (SNAP)

pulse

August 6, 2017 5:04 PM

One of the ways Snap maintains its culture of secrecy is by keeping a tight lid on upcoming features that employees get to test first internally.

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Aside from stringent non-disclosure agreements that employees sign when they join, one of the ways Snap maintains its culture of secrecy is by keeping a tight lid on upcoming features that employees get to test first internally.

When a Snap employee has access to an internal, publicly unavailable Snapchat feature, they see a warning message like this:

Giving employees access to unreleased features before making them available to the world, or "dogfooding," is a common strategy among Snap's peers in the tech industry. But in an effort to quell leaks, Snap has taken steps in recent months to limit how many of its roughly 2,500 employees have access to new, unreleased features.

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