The project management startup dapulse is changing its name because people kept making fun of it

pulse

November 13, 2017 2:51 AM

The company formerly known as dapulse is promoting its rebrand with a funny video full of mean tweets and a laughing TV host.

dapulse, a project management startup, is changing its name to monday.com because no one could figure out what its name meant.
Even a TV anchor couldn't keep her laughter to herself when interviewing a dapulse employee on air.
The rebranding will start Monday, and roll out through the rest of the year.

The Israeli project management startup dapulse is changing its name after constant questions and jokes about the name.

broader commitment to spark a dialogue on how to improve working together as humans."

While the first day of the work week doesn't always elicit feelings of joy in people, it turns out the name dapulse evoked its own fair share of negative sentiments.

A YouTube video to promote the rebranding shows employees reading confused tweets from users who make fun of dapulse for sounding like the name of a rapper, rather than a cloud software company.

The video also shows monday.com marketing lead Joel Goldstein on TV redirecting an interview after the host laughs and asks him to explain what dapulse means.

In the short-term though, a funky name may have been what dapulse needed to get its grounding. Researchers found that unique names can make a real difference to startups in early funding rounds, though the novelty wears off for investors in later stages.

So far, the company formerly known as dapulse has raised $34.1 million in funding.

And in case you're wondering, the original name was chosen because there was a domain name available.

dapulse is now monday.com. And there's a good reason why.

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