Snap is employing an in-house team of journalists to fact-check news coverage on its platform, which should help it combat fake news
Snap is employing an in-house team of journalists to fact-check news coverage on its platform, which should help it combat fake news, BBC reports.
These journalists evaluate the relevance and accuracy of users’ Snaps submitted to Our Stories before re-publishing them.
Our Stories is a collection of user-submitted snaps for big events happening globally. For example, the company received snaps on the Charlottesville events, and verified with local police to ensure the snaps were in line with what the company believed them to depict, before publishing the submissions.
Trust is timely. In an era in which fake news is trending, and brands are pulling advertising from large publishers because they don’t want their messaging associated with offensive content, trust is a critical factor that brands consider when re-evaluating digital ad strategies.
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