Snapchat will now let brands create animated objects like the popular dancing hot dog

pulse

September 28, 2017 5:35 PM

With Snapchat's new Sponsored 3D World Lenses, now any brand will be able to create its own dancing 3D objects in augmented reality.

Remember the dancing hot dog on Snapchat?

Now any brand will be able to create its own dancing 3D objects in augmented reality.

announced on Thursday that brands can buy Sponsored 3D World Lenses that will let users drop animated branded objects into their snaps. The objects can be resized, moved, and brought to life with just the tap of a finger. Brands will be able to purchase lenses as national ads or audience-targeted ads.

The announcement was made by Snap chief strategy officer Imran Khan on the closing day of Advertising Week in New York.

Brands including Warner Bros and Bud Light have been testing the new product, with the former already running a lens to market the movie "Blade Runner 2049."

This is Snapchat's latest attempt to beef up on advertising revenue, and is likely to be a gold mine. The hotdog lens, for context, was viewed more than 2 billion times.

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