In the three months ending October 2017, Apple’s iOS lost sales share in the US, in Europe’s four largest markets, and in Japan, while Android made gains in these markets
Android continues to increase its sizable lead over Apple’s iOS ecosystem in a few key markets, according to Kantar Worldpanel. In the three months ending October 2017, Apple’s iOS lost sales share in the US, in Europe’s four largest markets, and in Japan, while Android made gains in these markets.
Apple, however, did find a sweet spot in China’s smartphone market.
Here’s how Apple and Android stacked up in the US, Europe, Japan, and China in the three months ending October 2017:
Apple’s performance in the US, Europe, and Japan in the three months ending in October is likely a result of the company’s move to push back the launch of the iPhone X, according to Kantar. Historically, Apple tends to release its latest flagship lineup in September, and deviating from this pattern with its November launch could have hurt Apple’s share in these key regions. That’s because there was likely pent-up demand for the iPhone X, decreasing consumers' willingness to purchase an iPhone as they awaited the November launch. The delayed launch could, of course, boost iOS shipment shares in the remainder of Q4.
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