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Amazon is putting its Alexa virtual assistant inside TVs (AMZN)

Amazon is jumping into the TV game by partnering with three brands — Westinghouse, Seiki, and Element — to launch 4K televisions that use its Fire TV interface.

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These brands are all owned by Chinese electronics company Tongfang, and will introduce their Amazon TVs later this year, at sizes ranging from 43 to 65 inches, all with a voice remote that can use Alexa, Amazon's digital assistant.

That means that consumers will be able to talk to their TVs to search for their favorite shows, as well as to find out the weather or to order more diapers for their kids.

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