One spectacular feature of Social Media Week Lagos (SMW) 2018 is that it is a melting point for corporate bodies, technology and youth in moulding how Nigeria is structured for the future.
Many corporate and public organisations are using the opportunities provided by the event to pitch their technology-driven innovations and products to the youth for social acceptance.
In the last two days, Lagos state government,Channels Television, First Bank of Nigeria Plc, Guaranty Trust Bank Plc, Microsoft Africa, Tony Elumelu Foundation, MTV Base among others have hosted sessions to discuss how their organisation is using technology to solve an identified problem and driving social change in Nigeria.
The Lagos state government held a session on day one of the week - Monday, February 26, to explain its #CodeLagos initiative as a case study of effective Public-Private Participation model in ICT sector and skills development. Mr Obafela Bank Olemoh, the special adviser to Lagos state Governor on education said the state is doing all to make an average resident of Lagos be able to compete globally. And the CodeLagos initiative is one of many of such initiatives aimed at achieving this goal.
Also on the same day, the future of broadcast media in the face of technological advancement was addressed by Channels TV Chairman, Mr John Momoh. He also disclosed that: “the biggest disruption to media landscape is that, right now, you have to go after your consumers.”
Ringier Africa Digital Publishing (RADP) hosted an event to explain the Evolution of Native Advertising using the Pulse36 project as a case study. Thepanel’s moderator, Tunde Kara - who is also Head of Ringier’s Play Studio, talked extensively on why brands need to experiment more with different, less-intrusive ways of connecting with their consumers.
First Bank Plc also had a discussion about how it is driving financial inclusion in Nigeria through money agents and USSD banking products in rural areas.
The future of digital publishing was also a topic of one of the many panel discussions held since the start of the week. New content formats and homegrown narratives were identified as major factors that would influence publishing.
The panel disclosed that content in future would be to satisfy many needs at the same time. It must meet the need for information, education and entertain the readers to keep them as your loyal followers.
Other events include photography workshop, panel discussions on An Africa inspired for Future Generations - "How music and entertainment can unlock Africa's potential" hosted by MTVBase among others.