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New downloads of MoviePass have plummeted as the service has introduced unpopular features

MoviePass saw a sudden and dramatic surge this year, but it's fallen back quite a bit as new features and rules have been introduced. The service's app saw a sharp decline in downloads this year.

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  • Mobile-data insight company SensorTower found that first-time downloads of the MoviePass app have dropped 76% since June.
  • Sharp declines correspond with the introduction of unpopular features, such as surge pricing and limiting movies.
  • The decrease also corresponded with the plummeting stock of MoviePass' parent company, Helios & Matheson Analytics (HMNY).

Movie-theater subscription service MoviePass saw a sudden and dramatic surge in subscribers when it decreased its price to $9.95 a month last year. But this year has been a serious test for the company, and it hasn't exactly passed with flying colors.

New data from mobile-data insight company SensorTower found that first-time downloads of the MoviePass app had decreased a whopping 76% since June — from 330,000 then to 80,000 in August — as the service has undergone numerous unpopular changes in an effort to stay afloat. SensorTower said it generated the figures through its

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ed from 330,000 in June to about 240,000 in July after MoviePass announced its unpopular surge pricing feature, in which users would have to pay extra for popular movies during busy showtimes.

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