Its a huge hit here in India, its a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on, Yellin said. Were doubling down on that. So expect over the next year or two, to see more interactive storytelling. And it wont necessarily be science fiction, or it wont necessarily be dark. It could be a wacky comedy. It could be a romance, where the audience gets to choose."
"Bandersnatch" was released in December with at least five different endings and over a trillion unique story permutations . It was described as a "Black Mirror event," and season five of the anthology sci-fi series is still expected to drop this year.
"Bandersnatch" wasn't Netflix's first foray into interactive storytelling. Animated children's programs like "Puss in Book" in 2017 and "Minecraft: Story Mode," a series based on the popular video game, dabbled with it as well.
"We've got a hunch that [the interactive format of "Bandersnatch"] works across all kinds of storytelling," Netflix's content chief Ted Sarandos said at the time. "Some of the greatest storytellers in the world are excited to dig into it."
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