The streaming giant said that 35 million accounts watched the movie after its record-breaking first week, raising the total number of accounts that have viewed it to 80 million.
Netflix counts a view if a single account watches more than 70% of a movie.That means that the movie's viewership dipped quite a bit following its first week, but still averaged nearly 12 million subscribers viewing it per week.
"Bird Box" stars Sandra Bullock as a mother trying to protect her children after a mysterious entity wipes out most of humanity. The characters wear blindfolds to shield their eyes from the unseen creatures.
Netflix also said on Thursday that its new hit shows "You" and "Sex Education" will likely be viewed by 40 million accounts in their first four weeks. Similarly to a movie, Netflix counts a view for a TV show as an account watching more than 70% of at least one episode.
Netflix estimates that it now accounts for 10% of TV-viewing time in the US.
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