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Jeff Bezos could be the first 'woke' billionaire philanthropist — but only if he's willing to help solve the problems he's created

Anand Giridharadas, author of Winners Take All, shares his thoughts on billionaire Jeff Bezos' latest charity announcement, and how the tech CEO could change the future of corporate philanthropy.

  • Anand Giridharadas, author of
  • In light of the recent tech backlash, he said, Bezos has an opportunity to become the first "woke" billionaire philanthropist.
  • To establish a new paradigm of corporate giving, the CEO must be willing to acknowledge his shortcomings.

In June 2017, Jeff Bezos issued a vague solicitation to his followers on Twitter: "I'm thinking about a philanthropy strategy that is the opposite of how I mostly spend my time

Bezos finally revealed his plan for

This distraction method is part of what

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With his new fund, Bezos has a chance to avoid this trap.

One prime example is Darren Walker, the president of the Ford Foundation, whom Giridharadas interviewed for Winners Take All. As a black, gay man born into poverty, Walker remains keenly aware of the issues he's attempting to solve, as well as the the ability of large corporations to exacerbate inequality.

"I think Darren is able to have that double consciousness of being in that [board] room and thinking, 'This room really co Giridharadas .

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