iPhone owners more likely to buy a smart speaker (AAPL, GOOG, GOOGL)

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March 9, 2018 3:47 PM

Smart speakers are more popular among iPhone users than Android users in the US, according to a survey from Voicebot.ai.

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Here are two key findings regarding the behaviors of iPhone users in the smart speaker market:

iPhone owners favor Amazon Echo devices over Google Home smart speakers.
iPhone users are 30% less likely to own a Google smart speaker. This is partly because iOS users are often
iPhone owners are 8% more likely to make a purchase on a smart speaker than Android owners.
This, combined with the tendency for iOS users to spend more in apps, bodes well for developers and brands targeting iOS users on Echo, and signals the HomePod's potential to generate revenue after it adds more capabilities.

The current narrative of the smart speaker space will change with Apple’s entry. Applelaunched its HomePod smart speaker in February 2018. Of the 10% of consumers surveyed who don’t own a smart speaker and plan to purchase one in 2018, more than a quarter plan to buy the HomePod. This could be bad news for Amazon, as iPhone owners may pivot to the HomePod as opposed to Echo devices.

The additional smart speaker option by Apple could help to drive overall adoption of smart speakers, because Apple’s entrance into a nascent hardware space tends to significantly move the needle. That’s because of the “Apple effect” — a noticeable uptick in device and tech adoption for both Apple products and those of competing brands whenever Apple launches a new version of an existing technology.

Here are some of the key takeaways from the report:

Discusses the solutions being offered up by today's biggest voice platforms.
Presents workaround solutions and alternative approaches that could catalyze development and evolution ahead of wider industry-wide fixes from the platforms.

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