- Niantic says that there were tens of thousands of players in attendance, speaking to the continuing popularity of Pokmon Go.
- I went for the first two days of Go Fest, and had a total blast. Here's what it was like.
- Visit BusinessInsider.com for more stories .
I spent two days in Chicago with thousands of Pokémon Go fans and had a blast — here's what it was like at this year's Pokémon Go Fest
Last week, Niantic held the annual Pokmon Go Fest, a four-day event in Chicago where Pokmon Trainers gathered to catch trade, and battle Pokmon.
Do people still play Pokmon Go? It's been 3 years since the AR mobile game was first released, and based on the crowds in Chicago last week (not the mention the recent $4 billion valuation of the company who makes the game) the answer is a resounding "yes."
Niantic, the game's developer, kicked off its third annual Pokmon Go Fest in Grant Park in Chicago from June 13-16; a sold-out festival that brought Pokmon Trainers from all over the world to the Windy City to trade, battle, and of course, catch rare Pokmon exclusive to the event. Niantic tells Business Insider that tens of thousands of players showed up across the four days.
Unlike previous years (which I also attended) tickets to the 2019 Go Fest were sold within the app, and in order to purchase them you had to also win a lottery drawing. To accommodate more people, the festival was four days long this year, up from two.
Another new twist: Attendees were assigned a date, time, and place to show up. You could come to the park before or after your assigned slot, but all the activities that make the event special only showed up in the Pokmon Go app during the allotted timeframe.
I was there on the Thursday and Friday of the event, but my app didn't activate until the second day before that, all I could do was look around and take photos.
While there were a few network hiccups, and a temporary evacuation on Saturday due to a thunderstorm threat, the rest of the event seemed to go off without a hitch. That's a good thing, considering that the first Pokmon Go fest in 2017 was a notorious fiasco .
I was one of the lucky few to check it out this year, and I had a total blast. Here's what it was like inside during my visit, on the first two days of the event:
Pokmon Go Fest has grown so massive, it now spanned four days. To keep crowds under control, Niantic, the games developer, gave every ticket-holder a day, time, and place to enter the park. My ticket got me in at 9am on Friday from the North Gate.
Chris Snyder/Business Insider
While I waited for the event to begin, I plugged my phone into one of the Pokstop-themed charging stations that were scattered around the park.
Chris Snyder/Business Insider
People were situated around these throughout the day. It was a long day of gameplay (10 hours), and so a dead battery could ruin everything.
There were large colored tents set up in the field at each end of the park for each of the three teams players can join in Pokmon Go: Instinct (yellow), Valor (red), and Mystic (blue).
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There were chairs inside the tents, so trainers could relax with their teammates, get some shade, and make new friends.
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Heres what the game looked like in my app just before 9am.
Chris Snyder/Business Insider
And here is what it looked like after 9am, when it officially started. For the unfamiliar: Each of those blue pillars is a Pokstop, where players can pick up items. Each and every one here also has a lure to attract wild Pokmon those are the pink dots.
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Suddenly the area was filled with Pokstops and various rare Pokmon like Unown started to spawn.
Rare Pokmon like Absol were spawning in the wild. They normally are only found under special circumstances, like in a multiplayer raid battle, or else by performing certain tasks.
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The main goal of the day was to catch the Mythical Pokmon Jirachi by completing a series of tasks for Professor Willow, your mentor in the game.
Chris Snyder/Business Insider
For example, the first task required spinning 7 Pokstops, sending 3 gifts to friends, and making 3 new friends.
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I took up the challenge, and made some new friends.
Chris Snyder/Business Insider
While I completed Professor Willows tasks, there were 4 main themed habitats to explore in the park. The first one I encountered was called Spooky Woods.
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Inside were trees covered in cobwebs and a creepy-looking well with smoke shooting out of it.
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A sign nearby the well advised people not to climb inside it.
Trainers could find several Ghost-type Pokmon spawning inside Spooky Woods, like Drifloon and Sableye.
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I was lucky and managed to catch a rare "shiny" Sableye, which is a different color than the normal ones. One of the main perks about going to Go Fest is that there are way more shinies than usual typically, theyre very rare.
Chris Snyder/Business Insider
There was also a designated arena in the North side, where trainers could battle each other for prizes. I watched, but didnt participate in any battles. This was new for this years event battling was only added to the game late last year.
Chris Snyder/Business Insider
Next stop: The Winter Forest!
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This was a snowy habitat spawning Ice-type Pokmon like Snorunt and Alolan Sandshrew.
Chris Snyder/Business Insider
In-game research tasks also asked trainers to take augmented reality photos with certain Pokmon in their natural habitat. A fun task had you finding a Snover (pictured here) in another area, and bringing him back to his wintery home.
Chris Snyder/Business Insider
When taking snapshots of my Pokmon throughout the day, rare monsters would photobomb the picture. Then, youd get a chance to catch them. The game has had events like this before, but not with so many rare Pokmon.
Chris Snyder/Business Insider
The Buckingham Fountain, the parks central landmark, was just south of the Winter Forest and served as the centerpiece to the event.Trainers could catch water-type Pokmon here like Lotad, Feebas, and Krabby. The fountain was also a nice way to cool off, since it sprayed water at passersby.
Chris Snyder/Business Insider
This giant-sized Squirtle was lurking by the fountain, so I had to get a selfie.
Chris Snyder/Business Insider
The third area I visited was called the Fairy Garden.
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There were giant colorful flowers set up along the walkways.
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And there were gateways that shot out bubbles. This area, naturally, spawned Fairy-type Pokmon, like Ralts and Clefairy.
Chris Snyder/Business Insider
I heard a lot of players talking about networking issues with the game around the Fairy Garden. While the game was slow to load at times, it wasnt that bad for me.
Chris Snyder/Business Insider
The final habitat I visited was called the "Sandy Desert." This was located at the South entrance of the park, and it was placed on top of pre-existing baseball fields.
Chris Snyder/Business Insider
Since it had rained on Thursday, much of the sand had turned into mud. While it was perfect weather on Friday, players visiting on Saturday dealt with pouring rain and the threat of a severe thunderstorm which forced players to temporarily evacuate the park.
Chris Snyder/Business Insider
The mud was perfect for taking a photo of Hippopotas.
Chris Snyder/Business Insider
Heres what it looked like in my game at the South end of the park. Pokstops were everywhere.
Chris Snyder/Business Insider
Some of these Pokstops featured the winners of an photo contest Niantic held earlier this year.
Chris Snyder/Business Insider
Normally, "Pokmon Go" restricts you to trading one shiny or legendary Pokmon with another player each day. At Go Fest, though, that limit was bumped up to 5, and players got a discount on how much in-game Stardust it costs to make the trade.
Chris Snyder
Trainers were given placards on which they could write which specific Pokmon they were looking to trade. Most people I saw had the signs tucked into their hat or pants as they walked around the park, which encouraged people to approach them.
Chris Snyder/Business Insider
I ended up running into two friends from Miami whom I had met back in 2017 at the first Go Fest, so I traded a few Pokmon with them instead of making a sign.
Chris Snyder/Business Insider
It took about 2 hours to complete Professor Willows tasks, so by 11am I had finally caught Jirachi!
Chris Snyder/Business Insider
But there was much more to do after the tasks, like have your picture taken with giant mascot versions of Pikachu or Eevee. I decided to skip this opportunity and focus on catching Pokmon instead.
Chris Snyder/Business Insider
I took the time to catch some Pachirisu a regional Pokmon whos usually restricted to the far northern hemisphere, that who was spawning all over the place at Go Fest.
Chris Snyder/Business Insider
I also stopped by the Pokmon Center merch store, which was selling official Pokmon souvenirs.
Chris Snyder/Business Insider
The lines for this were very long. It could take 30 minutes or more to get all the way to the front.
Chris Snyder/Business Insider
Many people I spoke with made this their first stop of the day to get it out of the way.
These exclusive, limited edition Go Fest T-shirts were the hot item at the event. So, of course, I had to buy one as well.
Chris Snyder/Business Insider
You could also buy other Pokmon souvenirs like stuffed animals, or this Pikachu hat and cape.
Chris Snyder/Business Insider
It was cards only no cash or Pokcoins accepted.
Chris Snyder/Business Inside
Niantic also had its own merch store on-site for the first time. The Niantic area also had benches for Pokmon trainers to rest on outside, while relaxing music played.
Chris Snyder/Business Insider
They were selling water bottles ($24), drawstring bags ($12), and hats ($18).
Chris Snyder/Business Insider
Many of the trainers I saw came in costume or wore Pokmon themed hats.
Chris Snyder/Business Insider
Paul Magnuson from Chicago showed me his Jirachi balloon hat. Jirachi was the special legendary Pokmon attendees could catch after completing a series of tasks.
This trainer was wearing a Charizard hat and had wings on his back.
Chris Snyder/Business Insider
To keep everyone hydrated throughout the day, there were water stations where you could fill up the bottles you brought or purchased at the store.
Chris Snyder/Business Insider
Several popular YouTubers who play the game, like MYSTIC7 and PkmnMasterHolly, were in attendance to meet fans and sign autographs.
Chris Snyder/Business Insider
Lines to meet-and-greet with these influencers were extremely long.
Chris Snyder/Business Insider
Niantic staff held fan contests in the tents and in the various habitats. Prizes including official Go Fest tee shirts were awarded to trainers who could show the hosts specific monsters, like the heaviest Pokmon in their Pokdex.
Chris Snyder/Business Insider
At the end of each day, players gathered by the stage for a group photo. Here you can get a better look at the size of the crowds in attendance on the Friday. The mood was also much more positive than 2017 when network crashes ruined the day.
Chris Snyder/Business Insider
After the event ended, Team Rocket started to photobomb any Pok-photo you took for a brief period of time.
Chris Snyder/Business Insider
And while the people who had tickets seemed to have had a successful day, those who didnt get tickets banded together and played on their own at places like Chicagos Navy Pier.
Chris Snyder/Business Insider
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