- A fifth of respondents said they have subscribed to a new streaming service since the coronavirus outbreak began.
- Disney Plus and Hulu were the streaming services that the highest number of respondents said they had subscribed to since the coronavirus outbreak began.
- Visit Business Insider's homepage for more stories .
As movie theaters shut down and people across the US adhere to national guidelines to stay home amid the coronavirus pandemic, at-home movie and TV watching has increased.
The TV analytics company EDO surveyed 6,809 people in the US from March 24 to March 28 about their viewing habits while social distancing (the survey was conducted through a third-party survey company with a national panel of moviegoers). The results, which were released on Wednesday, suggest that streaming-service consumption is on the rise.
85% of those who responded said that their at-home TV and movie watching has increased recently, with nearly half of respondents saying it had grown by 50%.
Disney Plus and Hulu were the streaming services most benefiting from this increase, according to the survey. A fifth of respondents said they have subscribed to a new service since the coronavirus outbreak began. 29% of those said that Disney Plus was that service, followed by Hulu, which is also operated by Disney, at 21%. Around 15% said they had subscribed to Netflix.
Disney Plus is a relatively new service, having launched in November. But less than 10% of those who said they had subscribed to a new service said it was Apple TV Plus, which launched also launched in November.
In another survey, released on Thursday, Kagan, the media research unit within S&P Global Market Intelligence, polled 1,000 participants from March 27 to March 29 and found Hulu was the most enticing streaming service for those looking to add. Two in 10 of the survey takers said they were likely to add a new service through June, with Hulu leading (6%), followed by Netflix (5%), Disney Plus (4%), and Amazon Prime Video (3%).
- How Netflix is boosting the market for unscripted TV like 'Tiger King' and 'Love Is Blind'
- 15 movies you'll be able to watch at home much earlier than expected as theaters shut down
- The key factors analysts are watching at 5 major media companies including Disney and Fox to help determine whether their stock will keep falling or rebound