- Boutique fitness brand Orangetheory Fitness is likely coming out with an Apple partnership later this year.
- Kevin Keith, the brand's chief brand officer, teased an upcoming partnership with Apple at the Association of National Advertisers' Brand Masters conference on Friday.
- "We are actually rolling out, later this year, some new partnerships that rhyme with 'Snapple,' I can tell you this," he said.
Boutique fitness brand Orangetheory Fitness has amassed a cult following on the back of its high-intensity, boot camp-style workouts. This year, it is set to partner with yet another cult brand.