- Apple 's iPhone XS and iPhone XS Max are only available in three colors at the moment: silver, black, and gold.
- A post on the Chinese social network Weibo (via MacRumors ) claims Apple could release red versions of the iPhone XS and XS Max by the end of the month.
- The Weibo post claims this phone is intended for China , as iPhone sales are down in the country recently, but it's unclear if Apple would release these phones in other regions as well, at the same time or after China gets its red iPhones.
- Like every rumor , this one should be taken with a grain of salt.
ADVERTISEMENT
Apple may release red versions of the iPhone XS and XS Max as early as this month
iphone xr red
BusinessInsider USA Images
Kif Leswing
Source: Weibo , iPhoneHacks , MacRumors
ADVERTISEMENT
The iPhone XS and iPhone XS Max are only available in three colors right now: space gray, silver, and gold.
BusinessInsider USA Images
Apple
Recent iPhones have received a red color variant, usually somewhere in the middle of their first year of sales.
BusinessInsider USA Images
ADVERTISEMENT
Apple
The iPhone 7 and iPhone 7 Plus got red versions in March 2017 roughly seven months after the phones first went on sale and the iPhone 8 and iPhone 8 Plus got red variants released in April 2018.
BusinessInsider USA Images
Apple
Apples iPhone XR has had a red color variant since launch. So, it wouldnt be surprising to see Apple release red versions of the iPhone XS and XS Max, to drum up sales.
ADVERTISEMENT
BusinessInsider USA Images
YouTube/MKBHD
The current iPhone lineup hasnt clicked with customers. On January 2, Apple said it expected to miss its revenue targets for the all-important holiday quarter. CEO Tim Cook put most of the blame on sluggish iPhone sales, particularly in China.
BusinessInsider USA Images
John Gress/Reuters
ADVERTISEMENT
Releasing red versions of the iPhone XS and iPhone XS Max could help with sales in that region.
BusinessInsider USA Images
YouTube/MKBHD
The Weibo post also claimed Apple would not label these red iPhones with the (PRODUCT)RED branding youd see on other red iPhones, which are made through a partnership with the (RED) Global Fund. Apple makes a contribution to HIV/AIDS research for every (RED) product sold.
ADVERTISEMENT
BusinessInsider USA Images
Kif Leswing
Source: Weibo
There is precedent for Apple dropping the (RED) branding in China. When Apple released red versions of the iPhone 7 and iPhone 8 in China, those did not have the charity branding on the back; they were simply red variants of the original phone, as these alleged iPhone XS and XS Max models would be.
BusinessInsider USA Images
ADVERTISEMENT
YouTube/Marques Brownlee
Of course, its important to take any and all rumors with a grain of salt. Apple is famously secretive about its products, so news about upcoming devices are not always accurate.
BusinessInsider USA Images
YouTube/sakitech
Still, it wouldnt be a big surprise to see more red iPhones release in the middle of their first years, as Apple has done with past iPhones. Given how iPhone sales are down this year, Apple would need all the help it can get to market these expensive smartphones.
ADVERTISEMENT
BusinessInsider USA Images
Apple
See Also:
SEE ALSO: Apple's iPhone lineup is the weakest it's been in years and it has everything to do with the iPhone XR
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
ADVERTISEMENT