'Your show may be a "fantasy" but we live in reality': Lingerie startup ThirdLove slams Victoria's Secret exec in full-page New York Times ad (LB)

pulse

November 19, 2018 10:03 PM

ThirdLove slammed Victoria's Secret in a full-page ad in The New York Times on Sunday.

ThirdLove's full-page ad in The New York Times this Sunday.

The ad, which was structured as an open letter from ThirdLove cofounder and CEO Heidi Zak, described the comments from
"demeaning."
This isn't the first time Zak and ThirdLove have been openly critical of Victoria's Secret.
In the run-up to Victoria's Secret's annual fashion show, ThirdLove set up an online petition asking shoppers to boycott the show.

Heidi Zak had a stern message for Victoria's Secret in a full-page ad published in The New York Times this weekend: start being a more inclusive brand.

"We attempted to do a television special for plus-sizes [in 2000]. No one had any interest in it, still don't," he said to Vogue.

These comments sparked an outcry online, which later led to Razek issuing a formal apology.

Ed Razek speaks to the 2018 Victoria's Secret runway models backstage during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. BusinessInsider

several years ago because she was so frustrated by the lack of appealing options for lingerie for women. The market was dominated by Victoria's Secret.

"We may not have been a woman's first love but we will be her last," she said.

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