- While off-price stores like TJ Maxx and Marshalls are a helpful avenue for brands to offload their inventory, some designers don't want it to be known how deeply they are discounting their goods.
- "If any of the discounted stuff gets picked up in a search engine then it compromises that brand's ability to sell at full price everywhere," Morgan Stanley's Kimberly Greenberger said.
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Shoppers looking online for deals at TJ Maxx and Marshalls have likely noticed something on those websites: not all items have their designer listed.
For certain items, a box prompts shoppers to click to reveal what brand it is from.