Whole Foods is retiring all of its loyalty programs before integrating with Amazon Prime (AMZN)

pulse

April 18, 2018 11:14 PM

Whole Foods is ending all of its rewards programs and online features in May.

They will be phased out in May.
The change is in anticipation of Whole Foods' integration with

Amazon is bringing more changes to Whole Foods.

The organic grocer announced on its website that it will be discontinuing all loyalty and rewards programs, effective May 2.

"Something great is cooking with Amazon," Whole Foods' website reads. "We can't wait to tell you about it."

Whole Foods is ending its pilot rewards program, digital coupons, and online accounts, including the r

The two advertisements in the store showed that Prime members could get exclusive discounts on anything marked with a blue sale tag, known as Prime Member Deals.

"Blue signs mean special deals for you. Yes, you," the Prime Member Deals sign read.

And for items marked with the store's typical yellow sale tag, Prime members would get an additional 10% discount on top of the already reduced sale price, according to the briefly displayed signs. The discounts have not yet been implemented, and it's possible they were displayed in error.

Prime members had previously been given discounts at Whole Foods, primarily on things like turkeys in time for Thanksgiving and roses before Valentine's Day.

Amazon also started giving 5% cash back on Whole Foods purchases with its Prime Visa card in February.

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