Walmart buys lingerie site Bare Necessities in its latest push to expand its online empire

pulse

October 12, 2018 9:52 PM

Walmart has acquired the lingerie site Bare Necessities for an undisclosed amount, the company announced Friday. The site sells bras, underwear, swimsuits, and sleepwear from more than 160 brands.

The site sells bras, underwear, swimsuits, and sleepwear from more than 160 brands.
The acquisition follows

Walmart has acquired the lingerie ecommerce site Bare Necessities, which sells bras, underwear, swimsuits, and sleepwear from more than 160 brands, the company announced Friday.

The acquisition is part of a broader strategy to expand Walmart's online assortment.

Walmart recentlystruck a dealwith Lord & Taylor to create a premium fashion destination on its site. The new landing page gives Walmart shoppers access to more than 125 of the department store's brands.

Walmart has also been adding tens of thousands ofbaby products to its site, and recently launched a newclothing line in partnership with Ellen DeGeneres.

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