- Victoria's Secret
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Victoria's Secret is bringing back swimwear after abandoning it nearly 3 years ago (LB)
Victoria's Secret scrapped its popular swimwear collection along with some of its apparel offerings in order to focus on underwear in 2016.
Victoria's Secret is bringing back swimwear.
In a call with investors on Tuesday morning, confirmed that the lingerie giant would be bringing swimwear back in 2019.
A spokesperson for Victoria's Secret confirmed that these new items would hit stores and online in the spring.
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Victoria's Secret scrapped its popular swimwear collection along with some of its apparel offerings in order to focus on underwear in April 2016.
In its 2017 fourth-quarter earnings, reported in February this year, the company said its decision to quit this category was still having a negative impact on its business.
Despite this, analysts were still confident that it was a good business decision.
Swimwear was once a $500 million part of Victoria’s Secret business and accounted for 6.5% of its sales, but CEO Les Wexner abandoned it to focus on other parts of the business.
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