ADVERTISEMENT

The Drive-Thru: Mask drama, more bankruptcies, and everything else you need to know in retail this week

Happy Friday! This was another big week for bankruptcies, as well as a rough week for retail workers forced to face off against anti-mask customers.

If this e-mail was forwarded to you, welcome to The Drive-Thru, BI Retail's weekly newsletter that fills you in on everything you need to know in retail from the c-suite to the checkout cashiers. Subscribe here to get me, Kate Taylor, and my colleague, Shoshy Ciment, in your inbox every Friday.

ADVERTISEMENT

Here's what you need to know this week.

ADVERTISEMENT

It was another week packed with bankruptcies including:

The pandemic played a significant role in all four bankruptcies. However, COVID can't completely explain the companies' financial troubles. People may have ditched "hard pants" and suits while in quarantine, but as Bethany and Madeline report both Lucky Brands and Brooks Brothers have struggled to stay relevant in recent years as trends shift.

To quote Neil Saunders, managing director of GlobalData Retail, on Brooks Brothers: "Its formal, old-school approach found favor among mature and more traditional demographics, but it has become increasingly out of step with a new generation of consumers who are looking for a more edgy approach to smart casual."

ADVERTISEMENT

As BI's science team reports, masks are crucial in stopping the spread of the coronavirus. But, convincing customers to wear masks is creating its own set of problems.

This week, I covered viral tantrums in stores like Costco and Target as customers refused to wear masks. Late last week, I spoke with a McDonald's worker in California who was assaulted and had to go to the hospital. She told me she asked a customer to wear a mask, and he responded by grabbing and hitting her through the drive-thru window.

What are some solutions? Starbucks announced a national mask policy on Thursday, becoming the first restaurant chain to do so and following in Costco's footsteps. The chain is emphasizing de-escalation and promoting other ways anti-mask customers can place orders, in an effort to avoid conflict.

ADVERTISEMENT

But, some restaurants have decided the harassment is simply too much. Restaurants in states including Texas, California, and Michigan have announced plans to once again shutter dining rooms, blaming rude customers who refused to wear face coverings.

Whole Foods is facing backlash after sending workers home from a Milford, Connecticut store for wearing shirts printed with the phrase "racism has no place here."

ADVERTISEMENT

"We believe we are being targeted for speaking up about the injustices that are going on right now," Graham Johnson, one of the reprimanded workers, told Hayley. "We've never had an issue with dress code at our store before now."

The backlash in Connecticut is on top of the reports of almost daily protests at a store in Massachusetts over its dress code.

ADVERTISEMENT

Irene wrote about a type of business that can have a direct impact on police brutality corner stores that have often been sites of conflict and police violence. She talked with the Inner-city Muslim Action Network, or IMAN, about how the group tries to start conversations that make communities safer.

"We're agitating storeowners to, in this moment, not be people who just self-identify as Muslim, but to really live that out in the way they practice their business, to be advocates for restorative justice in their neighborhoods at a time like this," said IMAN deputy director Shamar Hemphill.

ADVERTISEMENT

Irene also took us inside the solar-powered McDonald's that just opened in Disney. Disney World isn't quite open yet, but the solar-powered McDonald's is already open for drive-thru and delivery service.

ADVERTISEMENT

See Also:

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

Top 10 most valuable South African brands in 2024

Top 10 most valuable South African brands in 2024

Africa's giants play tug of war for the top economic spot

Africa's giants play tug of war for the top economic spot

Morocco is making giant strides to become Africa's aviation manufacturing hub

Morocco is making giant strides to become Africa's aviation manufacturing hub

Hackers test their ransomwares in less protected regions like Africa before striking richer nations: Report

Hackers test their ransomwares in less protected regions like Africa before striking richer nations: Report

Top social media platforms used for agriculture in Kenya - Survey

Top social media platforms used for agriculture in Kenya - Survey

African countries with the fastest-growing military strength in 2024

African countries with the fastest-growing military strength in 2024

3 African countries could play host to Russian diplomatic missions

3 African countries could play host to Russian diplomatic missions

Trends in online casino gaming in New Zealand

Trends in online casino gaming in New Zealand

10 African countries with the highest number of migrants

10 African countries with the highest number of migrants

ADVERTISEMENT