- The new service, called Skip-the-Line, is designed to help customers avoid one of the biggest frustrations with shopping in stores over the holidays: busy checkout lines.
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Target is copying Walmart and eliminating the most dreaded part of holiday shopping (TGT, WMT)
Target shoppers can now check out from anywhere in the store, the company said Thursday.
Target shoppers might be able to avoid long checkout lines this holiday season, thanks to a new service.
Starting Thursday, the retailer's employees can use mobile devices to complete shoppers' checkout process from anywhere in its stores, the company said.
This means shoppers might never have to visit a register to complete their Target purchases.
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Target announced the new service, which it's calling "Skip-the-Line," two days after Walmart announced it would roll out its own version of mobile checkout to Walmart supercenters nationwide by Black Friday.
Both stores said mobile-checkout employees would be stationed in the busiest parts of their stores, such as the electronics department, during peak holiday shopping hours.
More on Black Friday 2018:
- Black Friday sales are starting soon — here's when stores will open
- Black Friday is dead — and constant discounts could be to blame
- More people are going to be shopping on their phones under the Thanksgiving dinner table this year
- Costco, Home Depot, and dozens of other retailers are bucking a major Black Friday trend
- Amazon has launched its first round of deals in its quest to win Black Friday
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