- It features a half dozen self-checkout registers, a fresh-cut pasta bar, and self-pour taps of beer and wine.
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Take a look inside Amazon-owned Whole Foods' newest store, with self-pour beers and a fresh-cut pasta bar
Whole Foods opened its newest US store on January 30.
Whole Foods opened a new store in Richmond, Virginia, on January 30.
I visited the 47,000-square-foot store last week to see if the Amazon-owned grocer is testing any new strategies, layouts, or products in its newest store.
Here's what I found during my visit.
The new Whole Foods store is located on a busy street near the campus of Virginia Commonwealth University and within a 10-minute drive of downtown Richmond.
Business Insider/Hayley Peterson
Customers waited in line for hours to be among the first to step inside the new store when it opened on January 30.
Business Insider/Hayley Peterson
The store has been bustling with a steady stream of customers since, according to three visits over the past week.
Business Insider/Hayley Peterson
One entrance of the building leads directly into the stores prepared foods section.
Business Insider/Hayley Peterson
This section features a hot food bar, salad bar, bottled and canned beverages, and grab-and-go food items.
Business Insider/Hayley Peterson
It also offers hot pizzas, deli meat, fresh sushi ...
Business Insider/Hayley Peterson
... and a build-your-own mezze bowl bar.
Business Insider/Hayley Peterson
Nearby, a display of desserts and sparkling wine tempts shoppers on their way to the checkout line.
Business Insider/Hayley Peterson
A half dozen self-checkout machines are conveniently located next to the food bars. Whole Foods only recently started adding these to its stores.
Business Insider/Hayley Peterson
The separate entrance and self-checkout on this side of the store make it easy to execute a quick shop or pick up a meal, without having to walk through the entire store.
Business Insider/Hayley Peterson
Also on this side of the store is a set of stairs leading to a mezzanine level, where shoppers can dine in.
Business Insider/Hayley Peterson
The mezzanine features multiple televisions and a heated, open-air porch.
Business Insider/Hayley Peterson
Also on this level, shoppers can pour their own beer and wine from more than a dozen taps.
Business Insider/Hayley Peterson
The system allows customers to select any beverage they want and only pay for the amount that they pour. A card keeps track of their pours.
Business Insider/Hayley Peterson
Back on the other side of the store, another entrance leads shoppers to the fresh produce department and a set of Amazon lockers.
Business Insider/Hayley Peterson
The produce department overall was well-organized and brimming with fresh fruits and vegetables.
Business Insider/Hayley Peterson
The department felt distinctively smaller than the produce sections of other Whole Foods stores I have visited.
Business Insider/Hayley Peterson
This made for a convenient shopping experience.
Business Insider/Hayley Peterson
The department also offered a fresh-cut pasta bar, with options like sweet potato gnocchi and roasted eggplant ravioli.
Business Insider/Hayley Peterson
Near the pasta, a wall of cheese was on display.
Business Insider/Hayley Peterson
Walking further into the store, I found the "wellness and beauty" department.
Business Insider/Hayley Peterson
Back-lit shelving highlighted the products in this aisle.
Business Insider/Hayley Peterson
I found several non-grocery items near this department, like clothing ...
Business Insider/Hayley Peterson
... candles ...
Business Insider/Hayley Peterson
... seasonal gifts and toys ...
Business Insider/Hayley Peterson
... cosmetics ...
Business Insider/Hayley Peterson
... and school supplies.
Business Insider/Hayley Peterson
Moving on, I found a well-stocked row of bulk goods ...
Business Insider/Hayley Peterson
... wine and beer ...
Business Insider/Hayley Peterson
... and the meat and fish departments.
Business Insider/Hayley Peterson
This section is located in a cove-like area of the store that leads into a hallway of refrigerated meat and dairy products.
Business Insider/Hayley Peterson
Heres the meat-and-dairy hallway.
Business Insider/Hayley Peterson
At the end of the hallway, a sign directs shoppers to the bakery and prepared foods.
Business Insider/Hayley Peterson
The bakery features displays of pies, cakes ...
Business Insider/Hayley Peterson
... and small treats.
Business Insider/Hayley Peterson
It also has a bread slicer.
Business Insider/Hayley Peterson
On my way out of the store, I spotted a mini checkout register and free snacks on display for the next generation of Whole Foods shoppers.
Business Insider/Hayley Peterson
Overall, I was impressed by the newest Whole Foods store.
Business Insider/Hayley Peterson
The store didn't make any groundbreaking departures from Whole Foods' older stores. But it was convenient and had some features I've never personally seen before at Whole Foods, including the self-checkout, fresh-cut pasta, and self-pour taps of beer and wine.
The mezzanine area with the outdoor porch offers a wide range of seating options, and I can see this space generating big crowds during televised sporting events.
My favorite aspect of the store was the layout. I appreciate the separate entrance and checkouts designed to meet the needs of the quick-trip shopper.
See Also:
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- People are willing to wait in line for hours at a Korean chain that only makes toast. Here is what makes it so good.
SEE ALSO: I went to Trader Joe's, Whole Foods, and Wegmans to see which store had the best frozen-food dinner for under $10 and decided that my heart and money would stay with Trader Joe's