• Victoria's Secret's
  • The brand has frequently come under fire for excluding plus-size customers from its ad campaigns and only featuring rail-thin models.
  • That is to its detriment, analysts say. Victoria's Secret
  • Aerie

Victoria's Secret has no plans to woo plus-size shoppers.

In a recent interview with Vogue, Ed Rosek, chief marketing officer at Victoria's Secret parent company L Brands, said that the store would not be adding larger sizes to its assortment and has no plans to feature plus-size models in its runway show.

he store was once the kingpin of the US lingerie market, but in recent years it has lost market share to more body-positive brands such as American Eagle's Aerie, which has seen explosive growth in recent years. While Aerie does also not stock plus sizes, it has partnering with women activists

Victoria's Secret's annual fashion show, which was filmed on Thursday and will air on December 2, is the subject of much of this criticism.

Last November, plus-size model Ashley Graham posted a doctored Instagram of herself with angel wings and a sarcastic caption that read: "Got my wings!" But despite the subsequent outcry online, Victoria's Secret has still failed to cater to plus-size customers.

"VS' fashion show illustrates how out of touch the brand still is," Jefferies analyst Randal Konik wrote in a note sent out to clients this week.

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