- McDonald's same-store customer traffic is up for the first time in five years.
- The fast-food chain attributed its success to its revamped value menu, including its McPick 2 promotion and offer of any sized soft drink for $1.
- At the same time, McDonald's has been targeting upscale customers with the launch of more premium coffee drinks and fancy burgers like its kale and Sriracha burger.
- The success of this strategy of targeting the high end and low end of the market is symptomatic of America's shrinking middle class.
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McDonald's latest strategy confirms the death of the American middle class as we know it
McDonald's US sales are soaring and customer traffic is up for the first time in six years.
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McDonald's US sales are soaring and customer traffic is up for the first time in five years.
Same-store sales at its US restaurants rose 4.5% in the most recent quarter and same-store traffic increased 1%, the company said Tuesday.
The fast-food chain attributed its success to its revamped value menu, including its McPick 2 promotion and offer of any sized soft drink for $1.
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McDonald's launched McPick 2 two years ago after customers protested the company's decision to
shrinking middle class.
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