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Amazon is using a key advantage to threaten Bed Bath & Beyond and Wayfair (BBBY, AMZN)

Amazon is making a big push into the home decor space. It has a key advantage that could spell trouble for Wayfair and Bed Bath & Beyond.

One of Amazon's biggest advantages over competitors? It knows when Prime members are moving and wanting new decor and furniture.

It's estimated that more than half of US households use Amazon Prime, which costs $99 a year and gets you free 2-day shipping and discounts on certain items.

Bed Bath and Beyond's brick-and-mortar sales have been declining rapidly, and analysts at Morgan Stanley say they don't expect business to get better.

"We think Bed Bath & Beyond is facing a number of challenges," the analysts wrote in a recent note to clients. "It has invested significantly in the past few years to upgrade its omni-channel capabilities. But, its top-line growth has decelerated as traffic to its stores has dwindled pretty rapidly."

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Business has been booming at Wayfair — an e-commerce company that sells furniture and decor — but its success could easily be threatened by Amazon.

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