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Nike dropped a line of sneakers after its designer risked angering China by supporting mass protests in Hong Kong

Nike reportedly axed a new line of China-only sneakers after the designer Instagrammed a photo in support of the Hong Kong protests.

hong kong protest
  • Nike and Japanese streetwear brand Undercover, headed by Jun Takahashi, were to release a new collaboration on June 14.
  • But the release was cancelled, according to the Financial Times, after a photo of protesters was posted on Undercover's Instagram page titled "no extradition to China."
  • Throughout June, millions of Hong Kongers have protested a proposed extradition bill which, if passed, will see China extend its reach into the semi-autonomous territory.
  • Visit Business Insider's homepage for more stories.

Nike reportedly scrapped a new line of shoes due for release in China because the designer posted a photo on Instagram supporting mass protests against Chinese legal encroachment into Hong Kong.

Nike and Japanese streetwear brand Undercover, headed by designer Jun Takahashi, had teamed up to release a new sneaker, scheduled to drop exclusively in mainland China on June 14.

But the launch was axed, according to the Financial Times , after Undercover posted a photo of the Hong Kong protests with the caption "no extradition to China."

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The post has since been deleted, with Undercover calling it an "individual opinion."

YYSports, one of China's largest clothing retailers, said Nike sent them an "urgent notice" saying that the June 14 launch was not to go ahead, according to the FT.

Douniu, another vendor due to stock the Nike and Undercover collaboration, said it was delisting all Undercover stock for "special reasons," the FT wrote.

Nike did not immediately respond to a request for comment from Business Insider.

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Nearly two million people took to the streets of Hong Kong on June 16 to protest the proposed bill , which if enforced would see China given the power to extradite Hong Kong residents so they can be put on trial in China.

It came about after a 19-year-old Hong Kong resident allegedly murdered his pregnant girlfriend while on holiday in Taiwan last year.

The man fled back to Hong Kong but could not be tried in Taiwan as an extradition treaty between the territories does not currently exist.

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Hong Kong's under-pressure chief executive Carrie Lam apologised to protesters on June 15, though she refused to step down or scrap the bill completely.

Critics of the extradition bill say residents would face China's less transparent legal system. Beijing had previously allowed Hong Kong to keep its own legal system after the British left the colonized region in 1997.

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