- Industry experts say this is because millennials want to cut down on waste and be more socially responsible.
Millennials' habits are bringing a major change to Thanksgiving dinner
Millennials want smaller turkeys for Thanksgiving dinner, and it's driving down demand for larger birds, Bloomberg reported.
Millennials are apparently bringing more modesty to the dinner table this Thanksgiving.
According to a report from Bloomberg, this generation, which has been deemed more environmentally conscious and socially responsible than its predecessors, is growing tired of massive, 30-pound turkey dinners and is opting for smaller birds at Thanksgiving, in an effort to cut down on waste and avoid animal cruelty.
200 million pounds of turkey are thrown away during Thanksgiving week each year, Bloomberg wrote, citing data from the Natural Resources Defense Council.
This plays into a general trend of millennials wanting to be more socially conscious consumers, swapping fast-fashion shopping for thrift stores and donating more clothing to be resold.
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