Lowe's is in the middle of an entire month of Black Friday deals (LOW)

pulse

November 1, 2018 5:48 PM

Lowe's swapped out a single Black Friday event for Black November deals for the first time ever. Lowe's will close on Thanksgiving itself.

Lowe's is diving right in to the holiday season.

Lowe's
Black Friday

Forget Black Friday — Lowe's is in the midst of its first-ever Black November this month.

Black Friday-style deals will be offered at Lowe's online and in stores throughout the month of November. The stores will also close on Thanksgiving itself.

So why swap out Black Friday for Black November? According to the company, the idea is to reduce stress for shoppers and employees alike.

"We hope that by providing our customers with excellent opportunities to save from November 1 onward, they'll feel more prepared for holiday gatherings and special time with friends and family ahead," Chief Marketing Officer Jocelyn Wong said in a statement.

Deals have already begun on products like Roomba vacuums, Samsung refrigerators, and Craftsman cordless drills.

The home-improvement store's Black November push highlights the rapid decline of Black Friday itself. Lowe's will open its doors at 6 a.m. on Black Friday for an in-store event, but the day is overshadowed by the company's month-long sales bonanza. At many retailers, discounts are no longer constrained to the day after Thanksgiving.

And Lowe's isn't the only retailer to switch up its approach to the holiday season. Target is offering free two-day shipping throughout the holiday season — not just around Black Friday. And Amazon and Walmart.com have also been offering early deals since November 1.

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