- Sneaker resale marketplace GOAT's release calendar stated that the shoes are expected to drop during NBA All-Star Weekend on February 14-16, Sole Collector reported.
- Unconfirmed images of one pair, the LeBron 17 "Monstars," went viral on social media on Wednesday. Sneaker News later reported that the "Monstars" would go for $200.
- Nike did not return Business Insider's request for comment on the sneakers.
- Visit Business Insider's homepage for more stories .
ADVERTISEMENT
Leaked images that seem to reveal the unconfirmed 'Space Jam' Nike LeBron 17 sneaker are going viral — and it reveals how much the industry banks on hype for success
Nike is reportedly dropping two "Space Jam" Nike LeBron 17 sneakers.
Screen Shot 2020 01 22 at 9.48.02 AM
When it comes to sneaker culture, hype is everything.
Nike is reportedly dropping two pairs of a new collaboration sneaker, though the athletic company has yet to confirm it to the public. Images and videos of one pair of the unconfirmed sneaker the LeBron 17 "Monstars" went viral on social media on Wednesday morning.
Bleacher Report Kicks, Bleacher Report's arm covering sneaker culture, tweeted a video of what it said were the new sneakers and posted images of them on its Instagram account , which has over 1.5 million followers.
ADVERTISEMENT
Sneaker resale marketplace GOAT's release calendar stated that the shoes are expected to drop during NBA All-Star Weekend on February 14-16, Sole Collector reported.
The Monstars would be a nod to "Space Jam 2," a film that will star LeBron James and come out in 2021, Sneaker News reported on Wednesday .
The sneaker resale industry could be worth $6 billion globally by 2025, a Cowen & Co. analysis estimated. Those who can hack it have made millions .
Popular sneakers generally resell for much higher than their retail price because of limited releases and celebrity collaborations, which help fuel a culture of hype around the shoes.
Nike and GOAT did not return Business Insider's requests for comment.
ADVERTISEMENT
NOW WATCH: Applebee's made the best comeback of 2018. Here's how the restaurant chain turned around.
See Also:
- Nike made sneakers that represent iconic jobs in major cities like New York and London. Here's what they look like.
- I visited Singapore, the outlandishly wealthy setting of 'Crazy Rich Asians,' and was surprised by how much fun you can have even without billions
- 9 ways to start a conversation with absolutely anyone
SEE ALSO: How a formerly homeless sneakerhead built a multimillion-dollar resale empire starting with just $40 to his name
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
ADVERTISEMENT