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Here's why we call the day after Thanksgiving 'Black Friday'

Black Friday is one of the biggest shopping days of the year. But why do we call it that?

Black Friday sales at Target.
  • The origin of the term
  • The most popular telling is that the name came from the fact that the revenues generated from the day's sales are so great, they can push retailers "into the black" for the year.
  • But the earliest reference to that explanation is 1981 — many years later than the name became popular.
  • A Philadelphia Inquirer reporter claimed in an article in 1994 he helped popularize the term by using it after the Philadelphia police started using it in the 1960s.

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