On Wednesday, Google released its 2018 Year in Search report , and Louis Vuitton, Versace, and Gucci all ranked highly on the list.
Well-established luxury brands have been successful at staying relevant and reaching younger shoppers by partnering with more accessible streetwear brands and taking advantage of the "star factor" that they have. Young people often see celebrities like Lil Pump and Harry Styles wearing designer brands like Gucci and want to emulate them.
But the top spot on Google's list went to Fashion Nova, a brand that has quickly shot to fame thanks to endorsements on Instagram from influencers and celebrities like Kylie Jenner and Cardi B.
These were the most searched-for fashion brands in 2018, according to Google's Year in Search:
10. Moschino
9. Dior
8. Fashionphile
Facebook.com/Fashionphile
7. Dolce & Gabbana
6. Alexander McQueen
Facebook/Alexander McQueen
5. Gucci
4. Givenchy
3. Versace
2. Louis Vuitton
1. Fashion Nova
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