- Macy's
- Amazon
- Whole Foods
- partnership with Kohl's
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Facebook is launching pop-up stores at Macy's in a move that's straight out of Amazon's playbook (FB, M)
Facebook has a new partnership with Macy's to bring a selection of small brands sold on Facebook and Instagram to its stores.
Facebook's new pop-up at Macy's.
Facebook wants in on retail.
On Monday, the social network announced a new partnership with Macy's to bring a selection of smaller brands sold on Facebook and Instagram to its stores.
These brands will be showcased in the department store's pop-up area, "The Market," which launched earlier this year as a way to bring lesser-known brands into stores. Roughly 100 different brands sold on Facebook and Instagram will be featured in nine Macy's stores through February.
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Mented was previously only sold online.
BusinessInsider
Facebook is following in the footsteps of Amazon, which has been growing its brick-and-mortar presence in the United States through its acquisition of Whole Foods, a partnership with Kohl's, and new temporary and permanent stores.
recently opened a new store concept, known as Amazon 4-star, that stocks only items that have an
been rolling out pop-up stores in various malls and opening store-in-store locations at various Kohl's stores.
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