- Dunkin' Donuts
- dropping the "Donuts" from its name.
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Dunkin' Donuts is dropping the 'Donuts' from its name, despite the fact it helped invent the word 'donut'
Dunkin' Donuts announced on Tuesday that it is officially dropping the "Donuts" from its name. The chain was crucial to the popularization of the word "donut" over "doughnut" starting in the 1950s.
Dunkin' Donuts is dropping the "Donuts" from its name.
On Tuesday, the chain announced that in January, it would officially change its name to simply "Dunkin'." Tests of the shortened name over the past year have inspired backlash, but apparently did little to convince executives not to make the change official.
The decision is especially notable because Dunkin' Donuts played a crucial role in putting the word "donut" in the dictionary.
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A Dunkin' Donuts representative previously told Business Insider the company did not have additional information on why Rosenberg spelled Dunkin' Donuts as "donuts" versus "doughnuts," though the chain could confirm that it has been spelled that way since 1950.
The first Mister Donut opened in Boston in 1955 and expanded to nearly 1,000 locations in the US before its American business was acquired byDunkin' Donuts' parent company in 1990. Today, Mister Donut has a booming business in Asia, with more than 10,000 locations worldwide.
As pointed out by thegrammar blogger Grammar Girl, the rise of Dunkin' Donuts (and, to a lesser degree, Mister Donut), ran parallel to a significant growth of the use of the "donut" spelling since the 1950s, according toGoogle Books data.
Today,the majority of the top doughnut shops in America sell "donuts," not "doughnuts," with names such as Bob's Donut and Pastry Shop, Sugar Shack Donuts, and The Donut Man. Dunkin' may have popularized "donut," but plenty of other chains have been willing to adopt it.
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Even Merriam-Webster was forced to add "donut" to the dictionary. According to a National Donut Day post in the dictionary'sWords at Play blog:
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