ADVERTISEMENT

Del Taco sold 2 million plant-based Beyond Meat tacos in less than 2 months. Now, the chain is rolling out Beyond Burritos stuffed with french fries.

Del Taco sold roughly two million Beyond Tacos made with plant-based Beyond Meat in less than two months.

Del Taco Beyond Meat
  • On Thursday, the chain announced it is launching two Beyond Meat burritos, including one stuffed with french fries.
  • The Beyond Meat tacos were one of the most successful product launches in Del Taco's history.
  • Visit Business Insider's homepage for more stories .
ADVERTISEMENT

Del Taco struck gold with its Beyond Meat tacos. Now, the chain is doubling down.

On Thursday, Del Taco announced that its Beyond Meat tacos are officially one of the best-selling new products in the chain's history. Since the fast-food chain launched the plant-based tacos in late April, Del Taco has sold roughly two million Beyond Meat tacos.

ADVERTISEMENT

Now, the chain is launching more options with Beyond Meat: the Beyond 8 Layer Burrito and the Epic Beyond Cali Burrito.

The Beyond 8 Layer Burrito includes Beyond Meat crumbles, beans, guacamole, tomatoes, lettuce, cheese, red sauce, and sour cream. The Epic Beyond Cali Burrito is a burrito stuffed with Del Taco's fries alongside Beyond Meat crumbles, sour cream, guacamole, and pico de gallo salsa.

"We believe the Beyond platform will drive sales while further strengthening our QSR+ [quick-service restaurant-plus] brand position, and we see incredible future opportunity to expand this protein across our menu," CEO John Cappasola told investors soon after the Beyond Taco launch.

"The team did a great job developing a proprietary and unique flavor profile that tastes incredibly similar to our current ground beef, allowing us to broaden its appeal to not only attract vegans and vegetarians but also those looking for 'better-for-you' options or to reduce red meat without sacrificing flavor," Cappasola added.

ADVERTISEMENT

BTIG analyst Peter Saleh said in a note in early May that he was encouraged by the same-store sales and traffic improvement following the debut of Beyond Meat at Del Taco, though it is difficult to determine at this point whether the improvement will be sustainable.

"So far, the Beyond Meat Tacos are performing above the levels of the Del Taco, one of the most successful product launches in the company's history," Saleh said.

See Also:

ADVERTISEMENT

SEE ALSO: We tried Del Taco's meatless Beyond Taco and it revealed why vegan substitutes are sweeping fast food

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

Sony’s creators convention redefines the creative landscape for content creators

Sony’s creators convention redefines the creative landscape for content creators

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

10 African countries with the lowest life expectancy according to the World Bank

10 African countries with the lowest life expectancy according to the World Bank

Kenyan women are more obese than their men - here’s why

Kenyan women are more obese than their men - here’s why

Africa’s richest man Dangote stands between Europe and $17 billion in revenue

Africa’s richest man Dangote stands between Europe and $17 billion in revenue

After months of exchanging blows, Kenya and Uganda takes steps towards resolution

After months of exchanging blows, Kenya and Uganda takes steps towards resolution

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

10 most dangerous African countries in 2024

10 most dangerous African countries in 2024

Russia’s nuclear influence expands further north of Africa

Russia’s nuclear influence expands further north of Africa

ADVERTISEMENT