- According to Chipotle's chief marketing officer Chris Brandt, the menu item was inspired by a rise in customer requests for a plant-based rice offering in recent months.
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In response to customer demand for grain-free, low-carb options, Chipotle is rolling out cauliflower rice in select markets.
The cilantro-lime-flavored rice will be made using grilled cauliflower and available in 55 restaurants in Denver and Wisconsin beginning on July 15, according to the restaurant chain. The option, which will cost diners an extra $2, is four net carbs per serving and compliant with diets including Keto, Whole30, and Paleo.